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About VSI

About VSI Creative

VSI Creative is dedicated to serving forward-thinking leaders who embrace growth.

Leveraging decades of business and marketing expertise across diverse industries, we have tailored our knowledge to meet the needs of contemporary business visionaries.

Whether it’s shaping brand strategies and identities, crafting compelling content, designing websites, or devising effective marketing strategies, our mission is to empower organizations to put their best foot forward.

– Joel and Melissa Wayne, Founders

“We are so happy having VSI by our side as we have navigated change and growth.”

Christine K.West Michigan Dermatology
About VSI Creative's Values

Four values that we embrace.


Focused in both long-term vision and strategy.


Pursuing difficult things, which calls for courageous leadership.


Confidence to overcome obstacles with determination and sound decisions.


Friendly, compassionate, and considerate of others.

About the VSI Creative Process

The VSI process is how we approach desired outcomes – a clear [V]ision, organized [S]trategy, and thorough [I]mplementation. We use this process to bring structure to business and marketing goals.

VSI Consulting process: Vision, Strategy, Implementation

Business and Marketing Consulting

What People Are Saying

We have been working with VSI for almost 2 years. They have helped us restructure our company in such a positive manner. I would recommend Melissa and her team to any business.

Brent GriffioenOwner, Servpro NE Grand Rapids | Ionia & Montcalm Counties | Big Rapids/Fremont

Exceptional leadership that is helping me improve my business. VSI helped clarify my organization’s purpose by building a strategy to accomplish long-term business objectives.

Bryan MeekhofOwner, Meekhof Electric

Company Playbooks

A custom plan of action to move forward in order to meet long-term goals and objectives.

Together We'll Uncover Your Vision.

Consulting and Marketing Services

And do the heavy lifting for you.

Explore Services