Skip to main content

About VSI Creative

We are driven by creativity, guided by strategy and focused on results.

Managing Director, Founder

Meet Melissa

Melissa Wayne discovered her passion for marketing while working in her family’s printing business. From a young age, she immersed herself in print collateral, helping local businesses promote their dreams. As she navigated the challenges of sales and client relationships, she realized that small to medium-sized businesses needed more than just products; they needed clarity and confidence to grow.

This realization sparked a transformation in Melissa’s approach, leading her to embrace digital marketing and the importance of partnership. With the launch of VSI Creative, she shifted her focus from selling to serving, collaborating with business owners to uncover their true aspirations. Through strategic guidance that blended traditional and digital marketing, Melissa empowered her clients to thrive. Her journey continues, fueled by the belief that collective effort can turn marketing dreams into reality.

Every day, Melissa considers it a privilege to work with a team of talented, creative professionals who share her passion for helping businesses succeed. Together, they make VSI Creative a true partner in turning ideas into impactful results.

Schedule a Consultation

Word on the Street

VSI impressed us with their excitement about partnering with us, their creativity, and their strategic approach. Plus, their team was incredibly kind and easy to work with, making the whole process enjoyable.

Layne FullerHudsonville Christian School, Marketing & Communications
The Heart Behind VSI

Our True Passion

At VSI Creative, we believe that true success is built on partnerships grounded in clarity, insight, and strategy. With years of experience in driving sales and business development, we’ve learned that the most impactful growth comes from serving others and empowering organizations to reach their fullest potential. Our team specializes in branding, web design, content development, and video production, dedicated to helping you articulate your vision and bring it to life. We work collaboratively, guiding you through a journey of discovery that transforms dreams into reality. With tenacity and a spirit of service, we’re committed to ensuring your organization thrives. Together, let’s turn your vision into a powerful strategy that propels you forward

West Michigan branding agency
Curious to See More?

Explore Our Services

Browse Our Services
Inspired by Our Work?

See Our Impact

Explore Our Work
Grab the Free Guide

Brand Discovery Guide

Introducing the Brand Discovery Guide: A guided resource to help you clearly define your mission, values, and target audience. This interactive workbook features a series of exercises that prompt deep reflection and strategic thinking, allowing you to articulate what makes your brand unique. By the end, you’ll have a solid foundation to inform your branding and marketing efforts, empowering you to connect more authentically with your customers and stand out in a competitive market.

Send Me the Guide

Ready to Get Started?

Let's discuss how our tailored solutions can help your business thrive.

Let's Talk